In this reading, you will learn about the finances and structures of commercial producing today. Even commercial producing is risky! You'll learn about the risks and how they are managed. You should be ready to discuss the pros and cons of the corporatization of commercial theatre, and in particular how Disney has transformed the business of theatre through vertical integration. Be sure to watch the video on the Introduction page before you read so that you will have the necessary context and know what to focus on.
The reading assignment’s goal is to present foundational information toward the module learning outcomes and to get you thinking about how the tools associated with the reading relate directly to your own experience as a manager. The readings and your personal reflection on them are essential for your success on the quizzes and discussions. This assignment covers all three Module Learning Objectives.
Please note: the link to this reading has a limited number of simultaneous users. It may not be available at all times, as someone else may be using it.
INTRODUCTION: Producing in the Commercial Arena QUIZ 4: Producing in the Commercial Arena
Readings