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RESOURCES: Making Sense of Customer Feedback
Required Resources
Articles
Using AI to Build Stronger Connections with Customers
Links to an external site.
Burns, M. (2023, August 1). Using AI to Build Stronger Connections with Customers . Harvard Business Review.
The Next Frontier of Customer Engagement: AI Enabled Customer Service
Links to an external site.
Das, A. C., Phalin, G., Patidar, I. L., Gomes, M., & Thomas, R. (2023, March 27). The next frontier of customer engagement: AI-enabled customer service . McKinsey & Company.
Enhancing Customer Satisfaction: The AI-Centric Approach
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Sriram, L. (2023, October 26). Enhancing customer satisfaction: the AI-Centric approach. Forbes .
Podcast
Blog
INTRODUCTION: Making Sense of Customer Feedback DISCUSSION: Questions for the Live Session